Polimoda Curated: Shaping Careers in Fashion is a series of webinars designed to give you an in-depth look at the courses that interest you most.
Through focused sessions and exclusive insights, the series offers a closer look at didactic pathways, career opportunities, and the key skills you need to shape your future in the fashion industry.

From Brand Manager and Fashion Buyer to Marketing Strategist, Merchandising Manager and E-commerce Specialist, the fashion industry needs professionals who can understand both creativity and business, and drive brand growth across physical and digital channels.

Join the webinar with Leading Teacher Fiona Petroni Granata and final-year Fashion Business student Lucas Müller to discover how the Undergraduate Program in Fashion Business at Polimoda prepares the next generation of professionals to manage fashion brands, develop strategic vision, and lead business innovation in a global, fast-changing industry.

During the webinar you will discover: 

• the career opportunities in fashion business and brand management
• how the program develops analytical, strategic and digital skills
• how fashion companies operate across retail, marketing and digital ecosystems
  

Explore the UNDERGRADUATE PROGRAM in
Fashion BUSINESS

Explore the UNDERGRADUATE PROGRAM in Fashion
BUSINESS

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FIONA PETRONI GRANATA

Leading Teacher Departments of Design and Business

Leading Teacher Departments of Design and Business

As a designer and creative director with extensive international experience both as an external freelance consultant and in-house management roles, Petroni Granata has over 30 years expertise in the premium and luxury apparel and accessories market, specialized in project planning, merchandising, design and collection development over many categories and market segments. Furthermore, Petroni Granata has gained broad experience in non-design areas and consults on brand development, marketing, collection merchandising, distribution and retail strategy. Parallel to her industry career, Petroni Granata collaborates with the Polimoda business school, contributing to academic programmes and lecturing on collection merchandising and product strategy.

"Ever since I was young, I was obsessed with the idea of being a Renaissance man, a jack of all trades or a cultivator of crafts. The mere thought of having to sacrifice many facets of culture that I loved so I could settle on one was not only something shocking to me, but it was a construct I actively fought against. When I first arrived in Florence, I felt an almost cathartic breath of reassurance — an inexplicable wholeness of what seemed like destiny or homecoming."